Tech Startup Media Coverage at CES

Overview:
Served as a Media Relations Coordinator, supporting a cohort of tech startups at CES through tailored media outreach and on-site coordination. Developed and executed comprehensive strategies to maximize media exposure in top-tier publications, ensuring startups’ innovations reached their target audiences.

Collaborated closely with startups and reporters to translate complex technological concepts into compelling, accessible stories that resonated across diverse media outlets.

Key Achievements:

• Secured extensive media coverage in leading publications, elevating the visibility of emerging tech companies at a high-profile event.

• Crafted targeted pitches and press releases, effectively simplifying advanced technological concepts for mainstream audiences.

• Acted as the primary liaison between startups and journalists, ensuring smooth communication and comprehensive representation.

• Provided on-site support at CES, managing media inquiries and facilitating interviews to optimize coverage opportunities.

Skills Utilized:
Media Relations, Pitch Development, Press Release Writing, Event Coordination, Storytelling, Cross-Team Collaboration

Tools & Platforms:
Microsoft Office Suite, Slack

Clients Included:
Cohort of Tech Startups Represented by L’Agence RP