Content Marketing Strategy & Execution

Overview:

• Developed and executed a comprehensive content marketing strategy, leveraging SEO best practices and analytics tools to drive organic traffic and enhance online visibility.

• Managed editorial workflows and content production processes to ensure consistent, high-quality output aligned with brand voice and strategy.

Key Achievements:

• Increased organic website traffic by 15% in eight months through data-driven strategies and performance tracking.

• Led an editorial team of interns and content producers to ensure timely, high-quality content delivery across multiple platforms.

• Drafted and published over 30 SEO-optimized landing pages and blog posts, making complex technical concepts more accessible for target audiences.

• Utilized SEO best practices and collaborated with SEO specialists to optimize content for search engines, ensuring improved ranking and visibility.

• Engaged with analytics tools to track performance and refine the strategy, ensuring continued growth and content relevance.

Skills Utilized:
Content Strategy, Writing & Editing, Project & Team Management, SEO, Analytics Tools, Data-Driven Decision Making, Web Traffic Optimization

Tools & Platforms:
Google Analytics, SEMrush, Ahrefs, WordPress

Clients included:
Elysee Group/Assur.com (Early-stage Fintech Startup)